Btw, I‘m quite glad now I took the profit on Tesla before the stock split. It is quite amazing what is happening there.
Obviously there are some (external) reasons why it’s somewhat cumbersome. The stagnating sales in China, the government there being difficult, the competition of BYD and NIO etc. Then there’s the constant delay of the Cybertruck. And the European (and Korean!) manufacturers as VW (with Audi and Porsche), Volvo/Polestar and KIA/Hyundai/Genesis also finally discovered the EV. Then there’s huge issues with the Indian government with an impasse on the factory there. The Berlin factory is also not optimal yet in its output (only 2 colors, the others from China).
But the whole Twitter going down the drain saga taking up time and focus from Musk definitely doesn’t help either. And as cherry on the cake he alienates his followers and (potential) customers with radical political statements. Let’s face it, a lower class white factory worker in America’s rural areas doesn’t really want to buy a model S. And you can be against subsidies but even a dog doesn’t bite the hand that feeds him.
Having said that, I personally don't see lower than a $100 on the horizon; the PepsiCo trucks are good news and the CyberTrucks are finally being built as we speak. A newer model 3 with major cost cutting techniques (as the model Y) is announced and a model 2 in the pipeline would also improve the situation.