I think we can't deny a certain shift towards "Arabic"- Islam in Indonesia, while the Arabs are slowly getting more moderate.
What I see in Indonesia is still something that involves a lot of fashion rather than really being a religious hardliner. At least for many people it is just fashionable to "seem" like a good muslim rather than being the perfect muslim. At least that is my feeling and SOME muslims I talked with told me similar things.
If we look at Indonesia then, besides religion, we see people being totally in line with capitalism wanting to consume as much as possible and enjoying their daily tik tok dance. Well, even if some people always wanna scare us, I think most people here don't wanna live under Sharia. I even think that most people in Aceh don't really want it, but I could be wrong. Anyway, this leads too far now.
About the headscarf and when it comes to looks, to each their own. Personally I think many women look cute in it. I also don't know if that was the intention of the whole thing, but I get these vibes. Sometimes it's really more interesting to guess what's underneath.. sometimes it's better to cover it I guess.