I think comparing tourism in Buthan with Bali, Lombok, Jakarta, etc is like comparing apple and orange. In Bhutan it might be justifiable to demand people to purchase a packaged guided tour, as it is difficult to do it on your own. Bhutan is a remote country, hilly and mountainous with not well developed infrastructure compared to other tourist cities in the world. Unless you use a local guide or you are an adventurous person, it is very dangerous to navigate yourself through the high mountain passes, valleys, with a winding and relatively dangerous passes, as they rarely have more than one lane.
Indonesia direct competitors in tourism are the countries in South East Asia. Buthan is too far to be considered as a direct competitor.
If you want to compare Bali/Lombok Jakarta in South East Asian countries you will need to compare it with other cities in in South East Asia such as Phuket, Koh Samui, Pattaya, Chiang May in Thailand. In the Philippines, Manila, Cebu or Kuala Lumpur, Langkawi, Penang in Malaysia.
These South East Asian countries are visa free for the tourists coming from the catchment areas.